LOS ANGELES, LONDON and PARIS, April 22, 2025 – Marlin Equity Partners (“Marlin”) is pleased to announce that it has completed a majority growth investment in Didomi (the “Company”), a leading Global Data Privacy and Consent Management software solution. Serving over 1,500 clients, including some of the world’s largest corporations, Didomi enables businesses to comply with the latest Data Privacy regulations by collecting user consent for data collection and processing, and staying on top of the latest regulatory developments across the globe. Concurrently, Didomi completed the acquisition of EU-based server-side tagging platform Addingwell to fuel its ambition to become the go-to platform for privacy-preserving data collection and sharing. The combination with Addingwell marks a pivotal moment in the Didomi's evolution and the industry overall, as amidst major changes in the digital ecosystem, including the growing regulatory patchwork of privacy law and the shift away from the reliance on third-party cookies, server-side tagging is emerging as a critical solution for organizations to regain control of their data operations while optimizing performance and ensuring compliance. Didomi’s Co-Founders Romain Gauthier, Jawad Stouli and Raphaël Boukris, together with Addingwell’s Co-Founders Romain Baert and Julien Decroix, and financial investor Breega, will retain a minority stake in the business.

“The acquisition of Addingwell represents a significant milestone in our journey, reflecting a commitment to driving innovation and delivering enhanced value to our customers at a time when companies need to adapt to a demanding privacy context with the right approach and partner for their personal data strategy. This acquisition will consolidate Didomi’s position as a disruptive and ambitious force within the Data Privacy and Consent Management sector,” stated Romain Gauthier, Co-Founder and Chief Executive Officer at Didomi. “The Marlin team has demonstrated a strong understanding of our distinct value proposition and is ideally positioned to help accelerate both organic and inorganic growth internationally.”

“We're thrilled to combine with Didomi. Our shared vision for innovation and commitment to customer success have always aligned, and we see meaningful expansion opportunities for our combined teams,” stated Romain Baert, Chief Executive Officer at Addingwell. “Server-side tagging is a no-brainer for any company serious about performance and data governance. It dramatically improves loading times, data quality, and user experience by reducing what runs in the browser,” added Julien Decroix, Co-Founder at Addingwell.

“Didomi and Addingwell’s innovative products and talented leadership teams have established them as market visionaries in their categories. We are excited to partner with them at this decisive moment in their growth trajectory and look forward to leveraging Marlin’s network and operational resources to take the group to the next level of success, combining aggressive organic expansion with other potential acquisitions.” said Jeremy Nakache, a managing director at Marlin.

About Marlin Equity Partners
Marlin Equity Partners is a global investment firm with nearly $10 billion in capital commitments. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 260 acquisitions. The firm is headquartered in Los Angeles, California, with an additional office in London. For more information, please visit www.marlinequity.com.

About Didomi
Didomi helps organizations collect, store, and leverage user choices across multiple channels, increasing precision in marketing and advertising operations, and building trust through transparent data practices. Through a comprehensive software platform and premium support services, Didomi enables large corporations to optimize the collection and activation of user data, monitor vendor and tracker activity, reduce compliance risk with regard to global regulations, and engage their users with highly personalized, privacy-first experiences that build trust and loyalty. Active in 35 countries, Didomi supports over 1,500 clients across various sectors, including some of the world’s largest corporations, in building revenue-driving operations based on reliable and robust user choice data. For more information, please visit www.didomi.io.

About Addingwell
Headquartered in Lille, France, Addingwell is a software company seeking to build the next generation of server-side tracking infrastructure. Their SaaS platform enables marketers and data teams to collect accurate, privacy-compliant data by moving tracking away from browsers. With a robust multi-region setup, real-time monitoring, and premium support, Addingwell delivers a powerful alternative to client-side tracking. Trusted by over 1,000 clients. For more information, please visit www.addingwell.com.

Contact:
Peter Spasov
(310) 364-0100
pspasov@marlinequity.com